You can choose from bundles of two, four or seven outfits at a time with plans starting at $16.00 per month up to $49.00 per month. That’s just $50 a month for an outfit every day of the week. After your child outgrows the clothes, you mail them back to Plum and the company sends you a new set of larger outfits. Plum organically launders the clothes and ships them off to another set of parents. (via Just launched: Plum, the Netflix for baby clothes - TNW Apps)
I’m not a parent, but even I can see the genius here. I’ve spent most of my life in the middle of a hurricane of aunts, cousins and friends all furiously swapping and re-swapping baby clothes; trying to squeeze a few more bums into rompers their kids have only worn twice.