Click through for two more posters from the campaign.
One bookseller comments:
This, more than ebooks, more than customer loyalties and more than downward trends in reading defines the current sales culture. We are trained to flip out over a series of trigger words to the point where without those words, without that perception of a deal (but not an actual deal) people don’t spend. I can’t believe that all the people there buying today would be doing so if they literally could not afford to. They have the money now, why didn’t they have it a few months ago? Because we weren’t having a liquidation sale then.
Huh. So maybe we should just advertise all our books as “on sale” at $26.00.
Interesting insight; a day late.
"I did this amazing place over in Brooklyn called the Warsaw [that] this place WORD put together. It was this little independent bookstore and they put together this event at this Polish wedding hall; it looked like I was doing a reading in a big Eastern Promises-style club where you’re just waiting for a shoot out to start happening and it made it so perfect …. so I’m trying to find smaller independent bookstores because those tend to be more quirky and, you know, weird."